Political Rate Periods
Primary Elections – March 3, 2020 (tentative)
45 days prior to the election=
(Saturday, January 18, 2020)
General Elections – November 3, 2020
60 days prior to the election =
(Friday, September 4, 2020)
*Day 45/60 is the day before election day
Stations have the choice of running or not running political spots on election day…BUT if spots are aired on election day the political rate applies.
Stations are reminded to have a Political Disclosure Statement on file that explains the station’s policies regarding political advertisements, such as election day inventory.
For more information please reference the Political Broadcasting Guide from Wilkinson, Barker, Knauer, LLP.