GAB Members receive access to Local Broadcast Sales Training and Radio Advertising Bureau Sales and Management Training.
Local Broadcast Sales: The Mission of Local Broadcast Sales is to assist TV and Radio sales professionals with sales training, sales ideas, advertiser intelligence, sales coaching and sales solutions. To utilize the Internet making ourselves available when they want us 24/7/365 plus organizing our sales tools for easy reference.
Your broadcast/digital sales team can enjoy the industry’s best online training available with over 30 instructors. Plus your GAB membership also offers your team three additional services which are very popular with our members and designed to make you money:
- Sales ideas: Information and promotions that can be taken to the street today.
- Advertiser intelligence: Over 3,000 pieces of sales collateral to help stimulate sales call discussions with advertisers.
- Ask LBS: Your sales team can use us as part of your brain trust to crack those tough accounts.
- Advocacy – to be the independent/industry voice representing Radio as a primary medium for advertisers and agencies.
- Attract new talent into the medium.
- Enhance industry professionalism through the development of talent.