On June 12th 2018, the NAB is asking all TV and radio stations across the nation to #BroadcastGood and tell our stories over the airways as well as every other distribution platform. Ideas as simple as a Public Service Announcement, to as complex as a major fundraising programs need to be shared. If your news team has broken an important story, warned against the recent tropical storm or otherwise served your audience, please share it with the NAB and the GAB. I also urge you to share it with your local elected officials and with your members of Congress.
For some time now we have been reminding our members of the importance of telling our story because if we don’t tell it, who will? Even worse, misconceptions regarding our present and long- term relevance will continue to fill social media and the perception of many, specifically people under 35.
So often we take for granted what we do on a daily basis to serve our communities. Rarely do we stop to think about what we do before, during and after emergencies affect our viewers and listeners. We need to “brag” about our stations and our industry, and about the small contributions and life saving efforts we make for our communities.
If your station would rather the GAB post for you, you may email all submissions to: firstname.lastname@example.org. Be sure to remember to use the #BroadcastGood and tag the GAB in all your posts so that we can share your good work!