Media – Journalism – Newspaper
Senior Marketing Producer- 13498
Broadcasting – Radio – TV
11Alive/WXIA-TV, a TEGNA company, is looking for a talented and driven creative storyteller who can bring the brand strategy to life by guiding the overall look, message, and tone across multiple mediums and channels. Join a local media organization known for award-winning journalism, excellence in innovation, and a great workplace culture. Live in Atlanta, a world-class city known as the cultural hub of the Southeast with its diverse attractions, music, cuisines, arts, entertainment, and film. If you’re looking to grow your career and enjoy a great place to live, this is your opportunity!
Produce scripts, storyboards, copy and creative for brand campaigns, topicals (daily/HFR), programming, digital, social media, radio, print, outdoor and more.
Produce commercials and customized integrations for sales
Design graphics and animations for broadcast and digital/social
Shoot and light talent and interview subjects for promos, commercials, and integrations
Write creative briefs and develop detailed plans to keep projects on time and budget
Collaborate with management on brand marketing strategies and objectives
Identify and execute new creative opportunities that “raise the bar” and grow audience
Assist with station initiatives including community events and activations
Collaborate with internal stakeholders and external vendors
Budget and track production expenses
Lead and mentor team to inspire higher quality work
Other responsibilities as assigned by the Creative Director and the Marketing Director
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
Expert level operation of Adobe Creative Suite including Premiere, After-Effects, Photoshop, and more
Ability to transform creative concepts and complex information into compelling copy
Sharp aesthetics for video editing, graphic design, and typography placement
Excellent communication, interpersonal, and conflict-resolution skills
Solid organization and time management in a fast-paced environment
Manage, prioritize, and track multiple projects while still meeting deadlines
Take initiative to get things done, sometimes with little or no direction or supervision
Ability to “think on your feet” and adapt to last-minute changes
Independently identify, assess, and solve problems or improve processes
Intermediate knowledge of videography equipment and computer editing systems
Understand digital and social media marketing
Bachelor’s degree or equivalent experience.
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
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