WXIA-TV

Category:
Media – Journalism – Newspaper

Position/Title:
Digital & Social Marketing Producer – 012166

Primary Industry:
Broadcasting – Radio – TV

Manage Others:
No

Details:
11Alive/WXIA-TV, a TEGNA company, is looking for a talented and driven digital & social media marketing producer who can bring the brand to life through content creation across multiple social and digital channels. Join the media organization known for award-winning journalism, excellence in innovation, and a great workplace culture.

Responsibilities:

• Partner with marketing director and digital marketing manager on digital/social strategies for 11Alive’s Where Atlanta Speaks brand, promotion of newscasts, branded segments, and digital offerings

• Conceptualize, produce, and edit eye-catching videos, display banners, and social graphics to generate brand awareness and engagement

• Publish content across social platforms including web, OTT, Facebook, YouTube, Instagram, TikTok and Twitter

• Monitor social posts for trending topics and hashtags for re-marketing

• Moderate brand social pages to share audience trends with marketing and editorial teams

• Identify stories that could drive conversations and impact our target audience

• Help track and report social analytics

• Assist with breaking news marketing and social response as needed, on weeknights and weekends

• Stay informed on social media trends to help reach emerging audiences

• Other responsibilities as assigned by digital marketing manager

 

We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.

Vacancy Type:
Full Time

Date Posted:
1/5/2022

Closing Date:
5/4/2022

City:
Atlanta

State:
Georgia

Experience:
1 Year(s)

Requirements:
Requirements:

• BA/BS in communications, journalism, or equivalent degree

• 2 to 3 years of experience in a digital/social media marketing role at a medium or large market TV station, media organization or agency

• Strong working knowledge of Adobe Creative Suite (Premier, After Effects, Photoshop)

• Strong technical knowledge of social media, CMS, and Google analytics platforms

• Solid writer who can transform complex information into compelling ad copy

• Experience shooting/capturing video & audio elements is a plus

• Self-starter who thrives on getting things done, sometimes with little or no direction

• Passion to deliver quality, consistent brand experiences for our audiences

• Experience growing social media brands is a plus

• Solid organization and time management in a fast-paced environment

• Excellent written/verbal communication and interpersonal skills

• Attention to detail to maintain high professional standards and quality

• Manage and track multiple projects concurrently while still meeting deadlines

Work Environment: Office

Physical Demands: Sedentary work

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

 

Contact:
http://www.jobs.net/j/JVyevEBT?jobdetails=true

Apply Online URL:
http://www.jobs.net/j/JVyevEBT

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

To apply for this job please visit www.jobs.net.