Digital Acquisition Manager
Reporting to the Director of Donor Relations & Stewardship, the Digital Acquisition Manager oversees growth of online fundraising and engagement programs by executing effective strategies and techniques via email, website promotions, and other digital channels. The Digital Acquisition Manager will provide integrated coordination of digital fundraising and engagement activities, developing and implementing campaigns and solicitation appeals. The Digital Acquisition Manager will work closely with vendors and WABE staff to conceptualize fresh, integrated digital fundraising campaigns and solicitation appeals. Year-round digital fundraising campaigns will promote multiple revenue categories including, but not limited to, Vehicle Donations, Sustainers, Passport, Matching Gifts, Major Gifts, Planned Giving, Stewardship Journey, and Member Benefits. This position will also stay in tune with best practices for public media digital fundraising, national benchmarking data, attend public media webinars, and learn from colleagues at other public radio and TV stations.
Aligning with the overall goals of the membership department and working with the Director of Donor Relations & Stewardship, provide coordination of Digital Fundraising initiatives and strategies.
Design and implement strategies for the continued growth and evolution of membership fundraising efforts leveraging digital platforms and technologies to successfully retain, reactivate, and acquire new members.
Collaborate with Database Administrator on data analysis to inform campaign design and strategy.
Create digital fundraising tests, planning logistics, assets, and metrics to track campaign results.
Utilize technologies to support fundraising initiatives including the creation of online donation forms, A/B tests, optimization, CRM tools, and data-driven analysis.
Drive creative discussions and champion best practices in public media digital fundraising strategy that balance creativity with data-informed insights.
Provide guidance on testing and the adoption of new strategies to grow the membership file and revenue.
Network with other stations and collaborate with vendors to identify and leverage tools, resources, and assets that elevate digital fundraising practices and drive innovation.
Remain well-informed and report back on the latest trends in digital fundraising, email campaigns, deliverability, and online storytelling to better optimize existing content, practices, and strategies.
Liaise with membership team and marketing department to work within an existing brand voice, both in visual representation and editorial style, to support the consistency of messaging across campaigns and the organization.
Create and manage year-round digital fundraising calendar and timelines and project plans
Utilize website and social media tools to serve as digital and web content manager for Membership department.
Liaise with external strategy and software partners and vendors to manage execution of digital fundraising best practices.
Stay in tune with industry best-practices, within public media (PBS and NPR sites a well as Pledge Chat, Greater Public, Trac Media, etc.), among nonprofits more broadly and in the commercial sector.
Serve as membership team leader for PBS and NPR digital solicitations, and partner with colleagues across WABE to envision, test, and assess how to fundraise around podcasts and digital content beyond traditional pledge broadcasts.
Plan, implement and evaluate WABE digital campaigns to encourage new, renewed and upgraded contributions from listeners, viewers, streamers, subscribers, and fans.
Integrate digital opportunities within pledge and social media by initiating efforts and campaigns within our own team.
Provide regular updates about campaign performance and write a full review of each major campaign and sharing insights about campaign performance that shape future planning.
Other duties as assigned by station management.
Knowledge, Skills, and Abilities:
Bachelor’s Degree preferred.
Preferably 2+ years of public media fundraising experience.
2 to 5 years of experience in direct response fundraising.
Knowledge of and proven ability to develop and implement digital fundraising strategies.
Experience with building and maintaining donation forms, surveys, and other user engagement features, and running reports/interpreting audience analytics.
Comfort moving between different departments and bridging different goals/strategies within the organization.
Display creativity and initiative; respond quickly to last-minute needs and changing priorities.
A team player that is detail-oriented, organized, motivated and creative.
Propensity for innovation and the pursuit of improvement.
Must have good judgment and the ability to handle confidential matters.
Enthusiasm for public media with a desire to create and share a solid case for support with staff, donors, viewers and the WABE community as a whole.
Experience with Allegiance CRM products.
Experience with Photoshop, web design and HTML.
Must be able to write strong, compelling messages for Radio and TV on-air direct response.
Ability to analyze fundraising results and amend strategies/plans based on findings.
Desire to support and promote an inclusive work environment and cultivate strong, productive relationships across internal WABE departments.
Must be able to reprioritize projects quickly based on changing needs and new opportunities.
A curious mind and natural desire to develop, test and evaluate new strategies is essential.
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or lifting as required (up to 10 lbs.), filing documents, laptop, or store materials throughout the workday. Proper lifting techniques required. For the most part ambient room temperatures, lighting and traditional office equipment as found in a typical office environment. Candidates must be willing and able to commute to work and also be able to work remotely under a hybrid work plan.
To apply for this job please visit wabe.clearcompany.com.