Public Broadcasting Atlanta (PBA) is a non-profit organization formally called Atlanta Educational Telecommunications  Collaborative, Inc. (AETC). As a broadcast service, PBA is comprised of WABE90.1FM, and ATL PBA. For more information on the broadcast service, programming and opportunities, please visit www.wabe.org 

SVP Marketing & Communications 

The Sr. Vice President of Marketing and Communications is responsible for developing and  implementing strategic marketing initiatives aimed at promoting Public Broadcasting Atlanta’s brands,  content, fundraising efforts, and other aspects of its community and funder-facing identity.  Additionally, the SVP will lead communication efforts with the media and strategic partners. The SVP  will add their expertise to the organization’s senior leadership, working closely to provide guidance  and drive all marketing and communication activities.  

ACCOUNTABILITIES: 

  • Develop annual marketing and communications plan in support of the organizational strategy,  including building brand awareness and driving revenue, including establishing new departmental  best practices. 
  • Bring creative vision to implement effective and strategic modern marketing practices that include  customer lifecycle and funnel management, with an emphasis on digital marketing expertise.  Ensure marketing and communications efforts are coordinated, support marketing plan  objectives, and meet organizational goals in collaboration with Underwriting, Development, and  Content platforms.  
  • Build, develop, and manage an integrated marketing team capable of carrying out a variety of marketing, communications, and business tactics across marketing functions. 
  • Build and implement a process to easily track, measure, and analyze the performance of all owned  and paid PBA channels and platforms, including identifying performance benchmarks and channel  goals. 
  • Manage community engagement efforts, throughout the communities PBA serves, with a focus on  identifying opportunities to build meaningful connections that create awareness and support our  organizational goals.  
  • Serve as organization lead for public relations, collaborating with other leaders in the broader  public broadcasting organization and working with senior staff to develop affiliations and  partnerships. 
  • Oversee and direct audience analysis and segmentation, market research, competitor analyses,  customer/member service and retention monitoring processes and initiatives. Support  development department on targeted member communications strategies, including pledge  drives. 
  • Collaborate with development department to leverage best practices and data to meet  fundraising goals. 
  • Manage marketing services department, including development and distribution of all marketing  collateral. 
  • Owner of overall strategic marketing calendar, including the implementation any brand, PR, or  advertising campaigns, and digital and community events.

 740 Bismark Road NE wabe.org  Atlanta, GA 30324 atlantapba.org  678-686-0321 atlantaplanit.wabe.org 

A member supported service of the Atlanta Public Schools · Managed by the Atlanta Educational Telecommunications Collaborative, Inc. 

  

 Atlanta’s NPR and PBS Stations 

PUBLIC BROADCASTING ATLANTA  

  • Take part in CRM assessment to determine effectiveness of data analysis for the purposes of  fulfilling revenue growth and audience awareness through marketing efforts.  Perform other duties as assigned. 

Knowledge, Skills, and Abilities:  

Must have a successful track record in previous employment. MBA is preferred, but not required.  Excellent written and verbal communication skills. Experienced in analyzing and making data-driven  decisions. Must be very organized with strong attention to detail. Ideal candidate will also be  analytical with solid judgment. Must be able to work independently as well as in a team environment.  

Competencies: 

Leadership  Strategic Thinking  Financial Management
Customer/Client Focus  Organizational Skills  Problem Solving/Analysis
Team Work Orientation  Project Management  Presentation Skills

 

Work Environment & Physical Demands: The physical demands and work environment described  here are representative of those that must be met by an employee to successfully perform the  essential functions of this job. Reasonable accommodations may be made to enable individuals with  disabilities to perform the essential functions. Individuals may need to sit or stand as needed. May  require walking primarily on a level surface for periodic periods throughout the day. Reaching above  shoulder heights, below the waist or lifting as required (up to 10 lbs.), filing documents or store  materials throughout the workday. Proper lifting techniques required. For the most part ambient  room temperatures, lighting and traditional office equipment as found in a typical office environment.  Position, at least initially, will be located off-site in accordance with station policy on off-site work for  most staff in response to coronavirus. Candidates must be willing and able to work from home but  provide their own transportation to the station once off-site work conditions are lifted.  

Submit resume and cover letter to: 

Public Broadcasting Atlanta 

Attention: Human Resources 

740 Bismark Rd. NE 

Atlanta, GA 30324 

Fax: 678-553-3026 

Apply online at: www.wabe.org 

Email: jobs@pba.org 

EOE

 740 Bismark Road NE wabe.org  Atlanta, GA 30324 atlantapba.org  678-686-0321 atlantaplanit.wabe.org 

A member supported service of the Atlanta Public Schools · Managed by the Atlanta Educational Telecommunications Collaborative, Inc.

To apply for this job please visit www.wabe.org .