Public Broadcasting Atlanta (PBA) is a non-profit organization formally called Atlanta Educational  Telecommunications Collaborative, Inc. (AETC). As a broadcast service, PBA is comprised of WABE90.1FM, WPBA TV30 (ATL-PBA) and numerous podcasts and digital offerings. For more information on the broadcast service,  programming and opportunities, please visit www.wabe.org 

Senior Marketing Coordinator 

This Senior Marketing Coordinator position is primarily responsible for the marketing administrative needs  and execution support functions for the Marketing & Communications team, including social media  management, copywriting, and editing. This role will play a crucial part in the planning and management of  a unified Marketing, Communications, and Events calendar, including supporting the execution of brand  initiatives and programming priorities across the organization.  

The Senior Marketing Coordinator will contribute to contribute to the overall goals and supporting  initiatives of Public Broadcasting Atlanta (WABE, ATL PBA, related podcasts, and programs) by managing  the timelines, deliverables, and tracking documentation for all annual priority campaigns. 

Accountabilities: 

50% Marketing Execution  

  • Collaborate with the MarComm team to create and publish relevant, original, and high-quality  content across our channels, supporting overall strategy and execution (email, social, print, digital,  video, OOH, etc.) 
  • Work across departments to establish new best practices for managing MarComm project, event,  and campaign deliverables, while ensuring timely execution and high-quality work 
  • Serves as subject matter expert for performance and monthly reporting across all owned  campaigns 
  • Acts as social media manager for Marcomm projects and initiatives, including generating assets publishing content, engagement tracking, etc.  
  • Provides media outreach support, including maintaining media lists, posting to wire services and  creating pitches, as needed 
  • Supports execution of any Community Engagement and/or Event marketing initiative Creates meeting communications—invites, agendas, recaps, follow up 
  • Helps coordinate and develop detailed campaign recaps and annual reports in conjunction with  Marketing, Community Engagement and Events managers 

40% Administrative Support 

  • Manages and tracks Marcomm department and project calendar and timelines  
  • Handles coordination and communication of MarComm meetings and presentations—invites  agenda disseminations, recaps, follow up, etc.  
  • Responsible for processing purchase orders and invoices for payment, as needed

740 Bismark Road NE www.wabe.org   Atlanta, GA 30324 www.atlantapba.org 

 678-686-0321  

A member supported service of the Atlanta Public Schools · Managed by the Atlanta Educational Telecommunications Collaborative, Inc. 

  

 Atlanta’s NPR and PBS Stations PUBLIC BROADCASTING ATLANTA  

10% Internal Organization Support 

  • Assist in helping prep for organization functions such as birthday celebrations, town halls, holiday  celebrations, committee meetings 
  • Assist in other departmental needs such as UW events or Individual Giving events (where needed). Other duties as assigned.  

Knowledge, Skills and Abilities:  

  • 2-3 years working experience preferably in a marketing, digital marketing, or communications role,  agency or client side  
  • Passion for marketing, media and communication 
  • Strong written and verbal communication, organizational and project management skills Strong analytical/strategic thinking skills 
  • Must have initiative and be a self-starter  
  • Proficient in Microsoft Office Suite, Adobe Creative Suite, IG, Facebook, Twitter, LinkedIn Familiar with CRM and CMS platforms 

Work Environment & Physical Demands: The physical demands and work environment described here are  representative of those that must be met by an employee to successfully perform the essential functions  of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform  the essential functions. Individuals may need to sit or stand as needed. May require walking primarily on a  level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or  lifting as required (up to 5 lbs.), filing documents or store materials throughout the workday. Proper lifting  techniques required. For the most part ambient room temperatures, lighting and traditional office  equipment as found in a typical office environment. Position, at least initially, will be located off-site in  accordance with station policy on off-site work for most staff in response to coronavirus. Candidates must  be willing and able to work from home but provide their own transportation to the station once off-site  work conditions are lifted. Occasional evening and weekend work may be required to support  departmental events or during high volume work periods.  

Submit resume and cover letter to: 

Public Broadcasting Atlanta 

Attention: Human Resources 

740 Bismark Rd. NE 

Atlanta, GA 30324 

Fax: 678-553-3026 

Apply online at: www.wabe.org 

Email: jobs@pba.org 

EOE

To apply for this job please visit www.wabe.org .