Position/Title:
Sales Manager |
Details:
The Sales Manager directly oversees the daily operations of the station’s digital and broadcast advertising business and interacts with clients and advertising agencies to maximize revenue. The Sales manager will partner with our media sales team in a consultative, creative, and client focused approach. This position works in tandem with the management team of Local Sales Manager (LSM), the National Sales Manager (NSM) and the Director of Sales (DOS) with business development for the overall operation.
Responsibilities:
- Develop and execute sales strategies that result in exceeding digital and new business revenue targets.
- Manage, coach, train, support and motivate the team of local Account Executives.
- Drive local revenue growth for the station and company. Increase revenue share in the market. Create new digital business from outside the traditional media space.
- Provide meaningful insight and learnings from campaigns to develop case studies and other sales materials.
- Oversight of all digital sales products, inventory management and pricing strategies.
- Management of the digital sales pipeline, including the formation of individual Account Executive (AE’s) budgets.
- Assist Account Executives with prospecting, building plans, negotiating, and closing deals.
- Work with the corporate digital team on corporate led sales initiatives and group sales projects.
- Assist in updating content on our website and our social media platforms.
- Maximize new business and digital revenue potential from new and existing accounts.
- Conduct weekly training meetings for the Account Executives, with a focus on digital products and services.
- Assist with recruitment of talented sales professionals.
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Experience:
- Bachelor’s degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Minimum three years’ experience in sales, preferably in the broadcast or digital field
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Requirements:
Qualifications:
- Experience guiding, directing, and motivating a team, including setting performance standards and monitoring performance
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
- Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.
- Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated.
- Ability to multitask and prioritize with multiple pending deadlines.
- Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, OTT/CTV, behavioral and contextual targeting
- Strong computer skills, proficiency in PowerPoint, Excel, Word, Teams, Zoom, Facebook, etc.
- Experience with Wide Orbit, Matrix, Nielsen, ComScore and broadcasting is a plus
- Able to promote a winning, positive, sales culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
- Valid driver’s license with an acceptable driving record
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Additional Information:
EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled |
