Public Broadcasting Atlanta (PBA) is a non-profit organization formally called Atlanta Educational  Telecommunications Collaborative, Inc. (AETC). As a broadcast service, PBA is comprised of  WABE90.1FM, WPBA-TV30 and the digital service Atlanta PlanIt. For more information on the broadcast service, programming and opportunities, please visit www.wabe.org 

Marketing Manager 

Public Broadcasting Atlanta is seeking a Marketing Manager to work across properties and projects at  WABE (Atlanta’s NPR station) and ATL PBA (Atlanta’s PBS station). We are looking for someone who  has either worked in an agency (advertising, digital, custom content solutions, pr) or in the media  industry; someone who is strategic, analytical, creative, and collaborative, with strong communication  skills (written and verbal). This person will be in charge of all marketing support across key initiatives  for the organization including public-facing content, internal promotion, and fundraising initiatives. 

ACCOUNTABILITIES: 

  • Create and manage the ideation and execution of multi-faceted marketing initiatives for new and  existing content ranging from broadcast (radio and television) programming to podcasts and  digital initiatives 
  • Create and manage paid social campaigns to support fundraising efforts as well as content  initiatives 
  • Support promotion of educational initiatives in conjunction with [insert Alita’s title here] Support promotion of community events and fundraising/donor events. 
  • Assist with email marketing products for pledge campaigns and generate outreach products to  engage with station membership. 
  • Support the strategic development of custom content solutions for sponsorship/underwriting Assess partnership requests for their strategic value and make data and insight-driven recommendations to management  
  • Develop and manage internal promotional support tools and processes to leverage in-house  marketing assets (radio, tv, digital and social promotion, e-newsletters)  
  • Work closely with internal and external partners to establish and nurture relationships  Manage budgets  
  • Design and analyze market research and develop strategic and tactical POVs to translate into marketing and branding strategies  
  • Establish, track and communicate KPIs to senior management  
  • Performs other duties as assigned Accomplishes all tasks as appropriately assigned or requested. Perform other duties as assigned. 

Knowledge, Skills, and Abilities:  

  • Bachelor’s degree  
  • 5+ years’ experience in marketing and project management in a fast-paced, multifaceted  environment; media company experience preferred

 740 Bismark Road NE wabe.org  Atlanta, GA 30324 atlantapba.org  678-686-0321 atlantaplanit.wabe.org 

A member supported service of the Atlanta Public Schools · Managed by the Atlanta Educational Telecommunications Collaborative, Inc. 

  

 Atlanta’s NPR and PBS Stations 

PUBLIC BROADCASTING ATLANTA  

Additional qualifications: 

  • Experience creating and running paid social media marketing campaigns (Facebook primarily) Experience creating and running SEM campaigns 
  • Experience creating and running email marketing campaigns 
  • Experience in podcast promotion 

What makes for an ideal candidate: 

  • Record of developing marketing strategies that include positioning statements, providing creative  direction to graphic designers and writing compelling copy  
  • Data-based examples of how you’ve built a strategy and audience  
  • Experience leading cross-channel partnerships from development to implementation  Balance of creative and analytical thinking  
  • Ability to move between broad macro goals and tactical implementation  Strong analytical skills and record of prompting and executing key analyses with minimal  supervision  
  • Demonstrated commitment to detail  
  • Nimble, flexible and strategic  
  • Self-starter adept at building project timelines  
  • Relationship-builder comfortable working with a wide range of internal and external partners  Strong belief in a communicative, transparent and collaborative culture.  
  • A passion for the mission of public media as embodied in WABE and ATL PBA’s product and brand 

Work Environment & Physical Demands: The physical demands and work environment described  here are representative of those that must be met by an employee to successfully perform the  essential functions of this job. Reasonable accommodations may be made to enable individuals with  disabilities to perform the essential functions. Individuals may need to sit or stand as needed. May  require walking primarily on a level surface for periodic periods throughout the day. Reaching above  shoulder heights, below the waist or lifting as required (up to 5 lbs.), filing documents or store  materials throughout the workday. Proper lifting techniques required. For the most part ambient  room temperatures, lighting and traditional office equipment as found in a typical office environment. Position, at least initially, will be located off-site in accordance with station policy on off-site work for  most staff in response to coronavirus. Candidates must be willing and able to work from home but  provide their own transportation to the station once off-site work conditions are lifted.  

Submit resume and cover letter to: 

Public Broadcasting Atlanta 

Attention: Human Resources 

740 Bismark Rd. NE 

Atlanta, GA 30324 

Fax: 678-553-3026 

Apply online at: www.wabe.org 

Email: jobs@pba.org 

EOE

To apply for this job please visit www.wabe.org .