Public Broadcasting Atlanta (PBA) is a non-profit organization formally called Atlanta Educational  Telecommunications Collaborative, Inc. (AETC). As a broadcast service, PBA is comprised of WABE90.1FM,  WPBA-TV30 (ATL-PBA) and numerous podcasts and digital offerings. For more information on the broadcast  service, programming and opportunities, please visit www.wabe.org 

Job Title: Creative Lead 

Summary: Join an innovative and dynamic team looking for a creative, energetic, driven and detail oriented creative lead to take its brand to the next level. The creative lead will plan and execute the  development of visual output across multiple platforms including print, digital, and television. This  position is responsible for the strategy behind the visual representation of the brand and material  

produced by the organization and supports departments ranging from content to marketing to fundraising  and more. This role offers an opportunity to play a major role in the creative direction and output of a  respected community leader that is looking for a strong visual contributor and strategist.  

Accountabilities:  

  • Work in a deadline-driven media organization to conceive and create all graphics for the  organization, including content pieces, promotions, presentation materials, and infographics Demonstrate creative problem solving to create compelling graphics and illustrate complex messages,  often with minimal guidance  
  • Consider innovation a standard process of developing all work product 
  • Ensure that organizational brand identity guidelines and best practices are maintained for all graphic  elements 
  • Work with departments to understand needs and to develop direction, concepts, and specifications for  assigned projects 
  • Be adept at working across an organization, serving as the subject matter expert on all things visual Transform an abstract concept into an effective design solution that solves the overall business  objective 
  • Coordinate and maintain electronic graphics/photo library 
  • Direct additional design staff when utilized 
  • Perform other graphic duties as assigned  

 Design Responsibilities: 

  • Manage design system across organization to support all departments and needs
  • Create journalistically driven interactive visualizations and visual storytelling assets from concept to final product
  • Conceptualize and develop concepts for posters, collateral and other promotional/marketing items Conceive and design materials to support various fundraising and revenue generating activities and other promotional endeavors, ensuring visual homogeny across the brands, especially when working with outside partners 
  • Conceive and design a visual identity for email newsletters or other audience communication Help to oversee and supplement the social media visual presence of the organization, working with the content and marketing teams
  • Art direct and design pages and special sections within a WordPress CMS environment for the website(s)
  • Serve as internal creative primary for an upcoming website redesign to be undertaken with an outside vendor

740 Bismark Road NE www.wabe.org   Atlanta, GA 30324 www.atlantapba.org 

 678-686-0321  

A member supported service of the Atlanta Public Schools · Managed by the Atlanta Educational Telecommunications Collaborative, Inc. 

  

 Atlanta’s NPR and PBS Stations PUBLIC BROADCASTING ATLANTA  

Knowledge, Skills and Abilities 

Preferred Skillsets  

  • An outstanding proficiency and understanding of creative design and communication A passion for communicating visually
  • The ability to create visuals that inform and persuade
  • A mobile-first digital mindset as represented in a portfolio
  • The confidence to communicate your ideas and sell them to your peers
  • The ability to work collaboratively or independently, depending on what the project demands The ability to organize yourself and to bring organization to projects you work on with others, even  when faced with changing requirements or deadlines 
  • The flexibility to take feedback from peers who are experts in their own areas and adapt your designs accordingly
  • The willingness to work under strict deadlines in a high-pressure environment without compromising work quality
  • The ability to take charge and manage a project from beginning to end
  • Inquisitiveness to keep developing your skills and learning what’s next

Preferred Software/ Program Experience  

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, Edge Animate Microsoft Office Suite
  • Social Media Platforms: Instagram, Facebook, LinkedIn, Twitter
  • Motion graphics software experience preferred
  • Mac and PC Proficient

Requirements:  

  • BA/BS degree in graphic design, visual communication, interactive multimedia design or closely  related media arts field 
  • 5+ years of related experience with at least two years leading a major project or team Experience as an illustrator and/or animator is preferred 

Work Environment & Physical Demands: The physical demands and work environment described here are  representative of those that must be met by an employee to successfully perform the essential functions of this  job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential  functions. Individuals may need to sit or stand as needed. May require walking primarily on a level surface for  periodic periods throughout the day. Reaching above shoulder heights, below the waist or lifting as required  (up to 5 lbs.), filing documents or store materials throughout the workday. Proper lifting techniques required.  For the most part ambient room temperatures, lighting and traditional office equipment as found in a typical  office environment. Position, at least initially, will be located off-site in accordance with station policy on off site work for most staff in response to coronavirus. Candidates must be willing and able to work from home but  provide their own transportation to the station once off-site work conditions are lifted. 

For consideration, submit cover letter, resume, and samples of work to:

Public Broadcasting Atlanta Attention: Human Resources 740 Bismark Rd. NE Atlanta, GA 30324 

Fax: 678-553-3026 

Online @: www.wabe.org

E-mail: jobs@pba.org EOE

To apply for this job please visit www.wabe.org.