Public Broadcasting Atlanta (PBA) is a non-profit organization formally called Atlanta Educational Telecommunications Collaborative, Inc. (AETC). As a broadcast service, PBA is comprised of WABE90.1FM, WPBA-TV30 and the digital service Atlanta PlanIt. For more information on the broadcast service, programming and opportunities, please visit 

JOB TITLE: Chief Content Officer (CCO) 

SUMMARY: PBA seeks an exceptional leader who is skilled with people and an expert in developing and implementing an effective content strategy. The CCO’s focus will be content creation, content delivery, and content exposure. PBA seeks a creative and strategic leader, able to inspire others to develop and deliver on plans to reach as many people as possible to fulfill PBA’s mission and vision. 

STRATEGY: The Chief Content Officer will have the unique opportunity to define vision for PBA’s content creation and distribution platforms. Develop and implement multi-platform content strategy that builds the use of content across platforms and enhances the user / audience experience. Provide editorial leadership and direction, ensuring that content is on-brand, diverse, has integrity and inclusive of all audiences. Content must be consistent in quality and optimized for user experience across platforms (TV, Radio, Podcast & Digital). 

The CCO will be a key partner in strengthening the organization’s significance and long-term sustainability. Responsible for developing a robust pipeline of content and scheduling strategy to expand market reach. Grows the media enterprise (e.g. content offerings, audience consumption and loyalty and impact) in alignment with PBA’s Strategic Plan. 

Work with department and division leadership to build a collaborative environment, to create a broader understanding of organizational needs and to better support other departments such as Marketing, Community Engagement, Individual Giving, Underwriting and Education with their production and content needs. Understands and works in an effort to identify and create local content that supports fundraising opportunities. 

LEADERSHIP: Manages and directs PBA’s content production divisions, including Television, Radio, Podcast and Digital production and programming activities. Functions as a collaborative partner within the Senior Management team to establish strategic direction and ensure that the division is supporting the organizational goals and mission. 

Stay ahead of trends in content-making, technology and content distribution while creating growth and impact strategies based on analysis (ratings, research, trends, etc.). Identify and forecast future growth opportunities and work with station leadership to develop business plans for emerging content opportunities. 


740 Bismark Road NE Atlanta, GA 30324 678-686-0321 

A member supported service of the Atlanta Public Schools · Managed by the Atlanta Educational Telecommunications Collaborative, Inc. 

Develop, manage and staff accordingly to meet audience needs across all platforms. Identify staff skills that need to be developed or acquired in order to execute on content strategies. Develop standards and procedures that evaluate and hold accountable high-quality content-making and content delivery talent. Be able to define, instruct and model excellence in both qualitative and quantitative terms. 

OPERATIONS: CCO will utilize data and analytic tools to evolve content offerings and delivery mechanisms to maximize user experience and engagement. Must be capable of making difficult decisions and/or changes with transparency and input. 

Responsible for budget, contracts, project development, coordination with community and corporate entities related to content, broadcast and production departments; manages relationships with national and local affiliates (PBS, NPR, NETA, etc.) and liaisons with fundraising arms of PBA. 

Provide operational support, creative assistance and active participation to grow revenue including grant activities and high-level solicitation. Provides input (direct and/or delegated) for on-air fundraising. Assist in oversight for rules compliance with FCC, CPB, etc. Other duties as assigned. 


  • Bachelor’s degree or equivalent experience required (Master’s degree preferred). 
  • 10+ years of successful and applicable work experience, with at least 8 years of management/ leadership experience in media industry (ideally in top 20 media markets). 
  • Broad background experience/exposure within broadcast news, cultural arts and/or entertainment with applicable production experience. 
  • Demonstrated understanding in broadcast programming principles, audience research and content development strategies. 


  • Leadership- Inspires, mentors, leads and motivates others to perform well and accepts feedback from others. 
  • Change/Adaptability/Flexibility- Adapts to change that benefits PBA, is open to new ideas, takes on new responsibilities, handles pressure, and adjusts plans to meet changing needs. 
  • Communication- Communicates well both verbally and in writing, promptly shares information and ideas with others throughout the organization as appropriate, has active listening skills, can negotiate and persuade as needed. 
  • Results Focus/Initiative- Targets and achieves results, sets challenging goals, prioritizes tasks, overcomes obstacles, accepts accountability, sets high standards and takes responsibility, provides leadership/motivation. 
  • Collaboration- Works collaboratively with others to solve problems, achieve common goals and positive results. Listens to others and values opinions. Is open with other team members and expresses disagreement constructively. 


740 Bismark Road NE Atlanta, GA 30324 678-686-0321 

A member supported service of the Atlanta Public Schools · Managed by the Atlanta Educational Telecommunications Collaborative, Inc. 

Work Environment & Physical Demands: The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or lifting as required (up to 5 lbs.), filing documents or store materials throughout the workday. Proper lifting techniques required. For the most part ambient room temperatures, lighting and traditional office equipment as found in a typical office environment. 

Submit resume and cover letter to: Public Broadcasting Atlanta Attention: Human Resources 740 Bismark Rd. NE Atlanta, GA 30324 Fax: 678-553-3026 Apply online at: Email: EOE

To apply for this job please visit