Details:
I. Job Summary | Major goals and objectives.
Meredith-Atlanta is seeking an Account Development Consultant with a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment. Must be able to provide marketable solutions to complex marketing demands. This team-oriented position will be responsible for continually recruiting potential clients, determining marketing needs, and assisting the marketing team by creating and presenting proposals to the prospective clients. This position will be responsible for continually developing new business for strategic team, while meeting and exceeding all revenue goals as set by management.
II. Essential Job Functions
Weight %
Accountabilities, Actions and Expected Measurable Results
35%
Continually recruit and set appointments with potential clients while utilizing an outbound and inbound lead system. Strategize clients and categories for target.
25%
Continue to develop new business for the team and obtain all revenue goals as set by management.
15%
Assist marketing team with developing campaigns for prospective clients. Collaborate in the presentation of campaigns to the clients.
15%
Provide necessary client support after client campaigns are sold to ensure team success and maintenance of strong client relationship.
10%
Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
100%
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