By Asya McDonald
When it comes to radio listenership, AM broadcasts have stood the test of time and have attracted a dedicated audience of loyal listeners. In Georgia, this trend is particularly evident, with several markets in the state boasting high AM listenership percentages.
According to a recent Nielsen study, about 29.9 % of radio reach from AM radio stations licensed to Georgia listeners. Also included in the study is the top 141 markets with 20% or more AM radio listeners, Georgia has a strong presence, solidifying its position as the 15 highest state, a hub for AM radio enthusiasts.
Leading the pack is Macon, where a remarkable 40% of radio listeners tune in to the AM broadcast. This statistic showcases the enduring popularity of AM radio in the city, as residents continue to embrace the medium for its unique programming and wide range of content.
Following closely behind is Atlanta, with an impressive 38% of listeners engaging with AM radio. The city’s diverse population and vibrant cultural scene contribute to the thriving AM radio landscape.
Columbus, another key market in Georgia, boasts a substantial 36% AM listenership. The city’s residents appreciate the rich and varied programming offered by AM radio stations, covering topics ranging from news and sports to music and talk shows.
Brunswick, known for its coastal charm, also enjoys a significant AM listenership of 30%. The presence of AM radio in Brunswick reflects the enduring appeal of the medium, even in smaller markets.
Savannah wraps up the list with 23% of listeners tuning in to AM radio. The city’s historic charm and deep-rooted traditions create an ideal environment for AM radio to flourish, attracting a dedicated audience seeking local content and community-focused programming.
These impressive statistics highlight Georgia’s status as a stronghold for AM radio listenership. Despite the rise of digital platforms and streaming services, AM broadcast continues to captivate audiences in the state.
As technology evolves, it is heartening to see that the timeless appeal of AM radio remains strong in Georgia, ensuring that listeners can continue to enjoy a diverse range of programming and stay connected to their communities.
