GAB Partners with University System to promote “Go Back. Move Ahead.”

GAB Partners with University System to promote “Go Back. Move Ahead.”

The Georgia Association of Broadcasters (GAB) and the University System of Georgia have partnered together to promote the statewide “Go Back. Move Ahead.” campaign.  The 12 month television campaign, which will air across the state as part of GAB’s Public Education Partnership (PEP) program, will encourage many of the more than one million Georgians who have completed some college to return and finish their degrees.

“Sometimes life just happens,” says Lauralyn Mustaki, GAB Director of Accounts and Member Services, “and this program is a great opportunity for 1.1 million Georgians to start something that they never thought they would be able to finish.  Our television member stations are so excited to make this campaign a priority because they believe so strongly in the potential of these people.”

By 2020, more than 60 percent of jobs in Georgia will require some type of postsecondary degree. Currently, only 42 percent of the state’s young population is prepared to such a level. To reach 60 percent and remain economically competitive, the state’s public and private colleges must add 250,000 college graduates— whether they earn a one-year certificate at a technical college, an associate degree or a bachelor’s—beyond current graduation levels.

The GAB Public Education Partnership (PEP) Program allows for non-profits and state agencies to purchase discounted advertising time on a statewide level in order to promote their public education message.

The Georgia Association of Broadcasters (GAB) is the trade association that represents the interests of Georgia’s over-the-air radio and television licensees who reach more than 95% of Georgia’s population every week. Our membership is comprised of more than 500 radio and television broadcasters. GAB provides technical, regulatory, and advocacy support to our members as well as offering continuing professional enrichment opportunities designed to keep Georgia broadcasters at the forefront of the industry.

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