The GAB Digital Strategy Guide for Broadcasters was created specifically to aid Georgia television and radio stations as they expand and enhance their content on digital products and platforms.
Digital has surpassed broadcast in audience, and this is the moment to diversify broadcasters’ reach in order to create a “both/and” paradigm. We still want to serve with and support our legacy platforms, but we also need strong journalism, storytelling and entertainment on the digital products where audiences are, so they can be informed and engaged members of their communities — connecting with our broadcast newsrooms and brands for years to come.
There are many ways to develop and engage audiences with digital products. It can easily be overwhelming, and change is constant.
So, a partnership between GAB members and Dr. Amanda Bright with University of Georgia’s Cox Institute Journalism Innovation Lab will work to create practical, sustainable paths forward that are not only based on best practices and research but also solutions capable of being monetized.
Through this guide and individual consulting sessions with Bright — both free to GAB members — you can gain a pragmatic checklist of what goes into a successful digital expansion for your station, along with tools and techniques on how to make that transition (or make your digital products more robust) for news or music/entertainment stations.
** To ensure that this guide is available only to active GAB members, please email our office to request a copy.