The GAB Digital Strategy Guide for Broadcasters was created specifically to aid Georgia television and radio stations as they expand and enhance their content on digital products and platforms. Click the button below to learn more!
A digital audit of your station is an in-depth analysis of what you currently do for each digital product and platform along with critiques and suggestions of other strategies and ideas for your station. Each digital audit provides brainstorming, insights, and strategic planning advice from an outside perspective, completed by Dr. Amanda Bright, GAB digital consultant and director of the innovation lab at the Cox Institute for Journalism Innovation, Management & Leadership at the University of Georgia.
Consulting: One-hour session with Dr. Bright to address a digital strategy or other specific goal of interest
Collaboration: Join fellow broadcasters across the state in tackling a joint coverage opportunity
The Griffiths Innovators, funded by Richard T. Griffiths, is a program within the Journalism Innovation Lab of the Cox Institute for Journalism Innovation, Management & Leadership. Its purpose is to engage UGA journalism majors in innovation projects with news organizations — providing a rich learning experience for both members of the partnership for the benefit of local news.