By Hannah Osborne
Local broadcasters are back to making an impact on their community.
On Saturday, Sept. 24, Cumulus Media Savannah’s I-95 (WIXV), KIX96 (WJCL), Magic 103.9 (WTYB), and E93 (WEAS), collected 1,914 diapers, 1,458 baby wipes and $117 in cash donations during the organization’s annual Diaper Drive. According to the National Diaper Bank Network, nearly half of all U.S. households with young children in diapers experience diaper need.
“We would like to thank the city of Savannah and surrounding areas for assisting us this year with our local Diaper Drive,” says Cumulus Savannah’s Operations Manager, DJ Rax. “Once again, we thank our generous listeners and partners. We could not have done it without them, and we got to help our neighbors along the way. We look forward to next year’s event.”
The collected resources will support local charities, Over the Moon Diaper Bank and Shelter from the Rain, with event sponsor, CareSource.
This drive took place at local Walmart in Savannah during National Diaper Need Awareness Week, adding further emphasis to the essential need of diapers and the community support necessary to ensure that all young children in diapers will have access to clean diapers.
Cumulus Media Savannah hosting this event in support of their local community highlights the essential role local media plays in their communities. Broadcasters have the opportunity to tie their community together through not only their coverage, but how they choose to involve themselves with said community.
Broadcasting has been able to survive as a medium through the support of communities who rely on their local broadcasters to support them in return.