The Georgia Association of Broadcasters’ Public Education Partnership (PEP) program helps government agencies and non-profit organizations with statewide critical messaging by utilizing airtime donated from their member radio and television stations.
How Does It Work?
-
Government agencies and non-profits sponsor our public education program and PSA campaigns.
- Broadcasters donate airtime to the campaigns and send reporting affidavits to the GAB.
-
GAB distributes sponsor messaging and PSA’s to all member radio and television stations in Georgia.
-
PSA’s can be produced with the help of the GAB team or in-house by each organization.
- PSA partners receive documented statewide coverage for important messages that might otherwise go unseen or unheard.
-
The GAB uses monitoring services to track each campaign’s reach. Then, we compile and summarize airplay reports monthly and provide quarterly summaries to partners.
-
Sponsor receives documented reports showing, at a minimum, a 4:1 return on the fee GAB charges for distribution and documentation.
-
Additional benefits to PSA partners include media tours to conduct interviews with GAB member stations.
Contact Allison Fulton for more details.
Here’s some examples of what we can do for you:
TV Examples
Radio Examples
Creative Ready to Go?
That’s great! If you decide to produce the TV or Radio spots yourself, we can help distribute those to our member stations. Please make sure that all creative meets the GAB PEP Spot Media Requirements.