2019 RAB Sales Webinars

2019 RAB Sales Webinars

2019 Sales Webinars

January 22 at 10am or January 24 at 3pm CST

Storytelling in 60 Seconds or (Much) Less – Guest: Chris Smith – The Richards Group As media vehicles and platforms proliferate, advertisers are challenged with reducing their brand messages into shorter and shorter unit lengths: Fifteens? Sixes? It’s a daunting task to fit a coherent and compelling advertising message into those tiny packages. But Chris Smith, veteran writer and creative director at The Richards Group in Dallas, uses an entertaining mix of radio spots of varying lengths to illustrate the storytelling techniques that will help you tell compelling brand stories in any spot. Yes, even a 6-second one.

February 19 at 10am or February 21 at 3pm CST

Digital Destiny – How Technology is Changing Our Lives – Guest: Dr. Shawn DuBravac Sales, advertising and marketing are in a state of disruption. This webinar is about the future. It will give you a roadmap to the world we will soon inhabit. The information provided will allow you to make decisions knowing where remarkable innovation is taking us.

March 12 at 10am or March 14 at 3pm CST

Break the Rules – Close More Sales – Guest: L’Areal Lipkins – Acuity Systems Interrupt the pattern of the traditional salesperson, uncover the prospect’s compelling reason to buy, and shorten the sales cycle by getting four clearly defined outcomes after every single sales call.

April 16 at 10am or April 18 at 3pm CST

Selling Audience, Not Platform – Guest: Michelle Savoy — Univision 360 ̊ Marketing means shifting from selling platforms to selling audiences. On this webinar you will see examples of 360 ̊ executions that use social and hashtags as currency as well as offline and online data to leverage talent.

May 14 at 10am or May 16 at 3pm CST

5 Ways Google Analytics Can Help You Sell More – Guest: Val Maki Google Analytics provides hundreds of different metrics, but that can also be a bit overwhelming. In this webinar, you’ll learn 5 of the best ways google analytics can help you discover new ideas for better partnerships and close more business.

June 11 at 10am or June 13 at 3pm CST

A Beginners Guide to Data, Analytics & Attribution – Guest: TBD Data, data, data… It seems all we hear about today is data. Where does it come from? How can it help you serve your clients better? How can it help you create better advertising strategies? This webinar will provide the answers to those questions and more.

July 16th at 11:00 am EST or July 18th at 4:00 pm EST

The Scientific Secrets of Perfect Timing- Guest: Daniel Pink

Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. 
Daniel H. Pink, the #1 bestselling author, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home.

August 6 at 10am or August 8 at 3pm CST

Sell More Radio with Creative That Drives Results\– Guest: Yaman Coskun – Yamanair Creative You’ll laugh, you’ll cry, you’ll be surprised, and you’ll be inspired. But most importantly, you’ll walk away with a rejuvenated passion to help your clients take advantage of Radio’s power. Ultimately, you will be able to prove to your prospect that, when used as directed, RADIO DELIVERS EVERY TIME!

September 10th 12:00 p.m. ET OR September 12th at 3:00 p.m. CST: Radio Advertising Bureau- “Developing The Perfect Idea For Your Client”

October 8 at 10am or October 10 at 3pm CST

Secrets of Using a Social Media Influencer to Increase Your Sales – Guest: TBD Social media influencing is the endorsement of the digital age and when done properly, can significantly grow your business. There are many benefits to influencer marketing, and in this webinar we will explore the best tactics and strategies from various social influencers when developing successful campaigns.

November 12 at 10am or November 14 at 3pm CST

Would You Like Fries With That? The Art of Upselling – Guest: TBD In most local markets there’s no shortage of things to sell. How do you prioritize, and how do you maximize the opportunities for your clients? This webinar will give you strategies for selling more to your current clients and prospects.

December 10 at 10am or December 12 at 3pm CST

Branding Strategies for Local Advertisers – Guest: Chuck Mefford – Brandsformation® Brandsformation® is a proven strategy to turn a good local business into a great local brand. Identify and unlock the secrets the huge advertisers use and unleash them for your success in your local market.

Please note: topics, dates, times and presenters are subject to change. Kim Johnson kjohnson@rab.com 972-753-6759 Radio Advertising Bureau, www.rab.com


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